Wu Di

Wu Di, born in Beijing, 32 years old, graduated from UCL University College London, UK. Di received master’s degree in art with distinction level. From 2019, she has conducted a one-year resident research of ethnic minorities in Guizhou, where she interviewed and learned from inheritors, building up for the CUNZU brand. Di has in-depth research on the traditional crafts especially the silver- making crafts of the Miao group, and has published research from the perspective of sociology. Di has been invited to participate in lectures in France, while her designs have been displayed at fashion art exhibitions both in France and China, and published by China Daily, Marie Claire, NYLON CHINA and other media.

CUNZU is a jewelry brand rooted in the traditional craftsmanship of the Miao people from
Southwest China.

The collections are inspired by the wisdom of indigenous philosophies, drawn from extensive
research in these ethnic communities. By respectfully blending traditional culture with modern
design, we aim to revive fading crafts and infuse new energy into ancient arts, helping to share the
unique beauty of ethnic aesthetics with a wider audience.

CUNZU collaborates with over 30 heritage artisans from the southwestern region, with each product
handcrafted. Our goal is to protect and nurture these artisan communities, ensuring they receive
the respect and economic support they deserve. Since our founding, we have participated in fashion, cultural, and art events across Europe and China, engaging in creative collaborations with artists from various fields.

Wu Di

Wu Di

Works